Being a home inspector is a fairly unique job. We’re not like typical businesspeople. We don’t have a retail store where our clients meet us. We don’t have things on the shelf that we’ve got to store and manage. We don’t have vendors where we buy our inventory. Most of us don’t really have a lot of products for our …
Fake It ‘Til You Make It
Everyone had a first time. We’ve all suffered through our first day of school, that first dance, the first time we had a date, our first kiss, and eventually, our first home inspection. Some of us remember each of these experiences in vivid detail, while the rest of us try to block them from our memories. Whether they were good or …
In Home Inspector We Trust
I recently received a phone call from a home inspector who was frustrated by an incident that had occurred on his most recent inspection. This inspector is relatively new to the profession, and he contacts me often, as I enjoy serving as a mentor to help guide him along in his journey to developing a success inspection business. He was irritated …
Real Estate Agents versus Us
As we’ve touched on many times in these articles, it’s imperative for a small business owner to stay current on the constantly changing landscape of their industry. Continuously educating yourself is almost a requirement if you’re to have a chance to remain relevant in your niche. Being part of the digital age has certainly made it easier for us to …
What Will You Do? Dealing With an Argument
You may be right, but that doesn’t mean that people will care. Or pay attention. Or take action. Just because you’re right, doesn’t mean they’re going to listen. It takes more than being right to earn attention and action. Seth Godin The above blog post by Seth Godin really got me thinking. It sums up one of the biggest problems …
Show the World That You’re a Star
Today we’re going to talk about marketing and it’s effect on our business. If we’re just starting out in the business world, trying to figure out marketing can be a daunting task. Even if we’ve already got an established brand, marketing can still cause us headaches and plenty of sleepless nights. It seems like everywhere we turn, there’s someone who’s …
The Power of Trust
“The toughest thing about the power of trust is that it’s very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.” This quote is from Thomas J. Watson, an American businessman and Chairman and CEO of IBM for over 44 years. This quote can be used to summarize …
Become the Authority. Gaining the Trust of Your Clients
I have recently become fascinated with the possibilities of digital marketing. As a result, I’ve spent a good bit of time researching the different methods and applications available for small business owners to efficiently and effectively market their products on the web. One of these methods is the podcast, which allows businesses (with a relatively small up-front investment) to have …