As small business owners, we all have a love/hate relationship with our clients. Obviously, we love when clients are paying money for our services, which (ultimately) pays for everything that we enjoy in life: food, shelter, transportation, vacations, and that new 85” 4K ultra-high-def TV. But we hate it when some of those same clients turn into vile-spewing demons, bent …
AAAA Letter to an Agent
While there are many different ways to get clients as a home inspector, I think we can agree that most successful home inspectors get the majority of their clients through referrals from real estate agents. As we’ve discussed in an earlier post, the agents already know who needs an inspection and when they’re going to need it. As a result, …
Is There a Market for Quality?
Give the people what they want. George Jessel It’s an often-quoted line, and it’s typically used as an excuse for doing inferior work. Many businesses fall back on this old axiom to justify providing a mediocre product. They say that they’re only doing second-rate work because that’s all they’re clients want; it’s all they’re willing to pay for; it’s what …
Action, Not Just (Paying For) Words
One of the biggest hurdles a small business owner faces is figuring out how to get clients through the door. Whether your company has an actual front door in a building, or you operate a service-based business without a physical location for customers to visit, the goal is still the same: to get customers to call on you so that …
Am I Doing My Job or Am I Working?
It can be said that what we do for a living can be described in two different ways: what our job is and the work that we do. While those two words can, and often are, used interchangeably, that doesn’t mean they represent the exact same thing. Being a home inspector may be our job, we identify deficiencies and potential …
Give a Little Bit. 5 Things I’ve Learned About the Home Inspection Industry
As home inspection professionals, we are expected to provide our paying clients with enough information so they can make a more informed decision about whether or not to purchase a particular property. It’s an enormous responsibility, and one that every person that considers themselves a professional home inspector must take seriously. Long ago, this was a difficult task to achieve, …
Don’t Be Scared
We’ve all experienced it. We’ve all gone through it. That customer or vendor that’s causing us all that grief. That person that we would do anything to have never met. It’s an inevitable part of being in business; it’s something that cannot be avoided. Or can it? “Not all customers are created equal.” Tim Ferriss It seems like all of …
3 Simple Principles to Growing Your Business
Running your own business ranks up there as one of the most challenging things most people will ever do in their lifetime. It’s unfortunate, but the majority of those small businesses will end in failure. In the U.S., only about 25% of small business startups make it past their two-year anniversary. While the odds are stacked against new business owners, …
The Secret to Long-Lasting Success
Running a small business is hard. There are many obstacles that must be overcome. One of the most difficult challenges to figure out, especially for the novice entrepreneur, is how to get clients. Without a doubt, it’s one my students most often asked questions. Every potential business owner realizes the importance of acquiring clientele, but most of us are dumbfounded …
Are there enough customers to go around?
It seems that no matter what type of business we’re in, there are going to be many different points of view on how to run that business. Some people are generous and believe that there’s enough customers out there to sustain everyone that’s willing to put serious effort into their business. Most people, unfortunately, operate under the belief that everything …
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