Recently, I was writing content for a website, putting together a series of FAQs about the home inspection process. One of the articles was intended to explain to prospective homebuyers why it is important to obtain a copy of the Standards of Practice their home inspector follows. I explained that this document defines the scope of the inspection: what the …
Streamlining Your Business
Customer acquisition. It’s a phrase that most of us had never even heard of, much less thought of, before we became business owners. Now, whether we call it that or not, it’s something that we can’t get out of our mind. Trying to figure out how to get more people to hire us ranks right up there with food and …
Unrealistic Expectations
Why Hard Work Now Equals Less Stress Later I hope that this post finds everyone doing well, being happy, healthy, and exceedingly wealthy! Great way to start a new post, right? While my wish for everyone is wonderful, and it would be great if just wishing these things could make them happen, it would be quite unrealistic of me to expect …
All the World’s a Stage!
I hope that this post finds everyone happy and healthy. I would like to open today with a well-known saying: “All the world’s a stage.” Depending on how old you are (and your musical interests), you may believe that this saying originated in a song by the rock band Rush. It’s actually a phrase that begins a monologue from William Shakespeare’s play …
Unrealistic Expectations
I hope that this post finds everyone doing well, being happy, and making money! Great way to start, right? While it would be great if just wishing for things could make them happen, it would be quite unrealistic to expect that mere wishes were truths. We are all imperfect creatures, living in an imperfect world; nothing will ever be perfect. We will …
Their Problem Score
As small business owners, we all have a love/hate relationship with our clients. Obviously, we love when clients are paying money for our services, which (ultimately) pays for everything that we enjoy in life: food, shelter, transportation, vacations, and that new 85” 4K ultra-high-def TV. But we hate it when some of those same clients turn into vile-spewing demons, bent …
A Bird in the Hand
We spend a lot of time marketing our business. AdWords, social posts, videos, cards, brochures, promotional events, sponsorships; you name it, we’re trying it. We spend every bit of our time and resources trying to get another client through the door. Top of the funnel, they call it. If we look at our business prospects in terms of a funnel, …
A Face in the Crowd
In my home inspection school, I often get the chance to talk with people who are considering making a career change. Most of them are excited for the opportunities that the inspection industry provides, but as with any life-changing decision, they’re often filled with apprehension. They typically come armed with a long list of questions about the industry. In addition …
Simple and Hard
We all have a job to do, and with that comes the requirement that we assign a value to what it is we do. How much is what we do worth to us, and how much is it worth to those we serve? Is there a price that we can assign to our services that our clients would be willing …
Thanks (Giving)
As we bring Thanksgiving week to a close, and I’m finally finishing off (most of) our leftovers, it seems like the perfect time to reflect on some of the things that I’m most thankful for in my home inspection career. All too often, in the hustle and bustle of our daily lives, trying our best to keep our businesses on …