It’s not our fault. Really, it’s not. We were all trained the same way; all indoctrinated into the same mindset by the same school system. As author Seth Godin is fond of saying, we were all raised to be cogs in the wheel of industry. Put the peg in the hole; eight hours a day; five (or six or seven) …
Become the Authority. Gaining the Trust of Your Clients
I have recently become fascinated with the possibilities of digital marketing. As a result, I’ve spent a good bit of time researching the different methods and applications available for small business owners to efficiently and effectively market their products on the web. One of these methods is the podcast, which allows businesses (with a relatively small up-front investment) to have …