It’s not our fault. Really, it’s not. We were all trained the same way; all indoctrinated into the same mindset by the same school system. As author Seth Godin is fond of saying, we were all raised to be cogs in the wheel of industry. Put the peg in the hole; eight hours a day; five (or six or seven) …
Become the Authority. Building Trust in Your Industry
I have recently become enamored with the possibilities of digital marketing, and have spent a tremendous amount of time researching the different methods and applications available for small business owners to efficiently and effectively market their products on the web. One of these methods is the podcast, which allows businesses (with a relatively small up-front investment) to have a pipeline …