I recently received a phone call from a home inspector who was frustrated by an incident that had occurred on his most recent inspection. This inspector is relatively new to the profession, and he contacts me often, as I enjoy serving as a mentor to help guide him along in his journey to developing a success inspection business. He was irritated …
Investing in Your Business
It’s not our fault. Really, it’s not. We were all trained the same way; all indoctrinated into the same mindset by the same school system. As author Seth Godin is fond of saying, we were all raised to be cogs in the wheel of industry. Put the peg in the hole; eight hours a day; five (or six or seven) …
Become the Authority. Gaining the Trust of Your Clients
I have recently become fascinated with the possibilities of digital marketing. As a result, I’ve spent a good bit of time researching the different methods and applications available for small business owners to efficiently and effectively market their products on the web. One of these methods is the podcast, which allows businesses (with a relatively small up-front investment) to have …