Diffusing Adversity

Adversity. It’s not a word that we often use in our everyday conversations. And yet, adversity, and how we deal with it, often plays an over-sized role in determining the level of success that we attain in our business (and personal) lives. Adversity can be defined as a state of adverse conditions, where someone or something is actively opposing or …

Experience. It’s as Easy as 1-2-3.

Experience.  It’s one of the most important words a small business owner will ever hear. Without it, it’s harder to market your business. Given a choice between two service providers, most people would prefer to hire the person with the most experience. If they won’t hire me because I don’t have experience, how the hell am I supposed to get experience …