I recently received a phone call from a home inspector who was frustrated by an incident that had occurred on his most recent inspection. This inspector is relatively new to the profession, and he contacts me often, as I enjoy serving as a mentor to help guide him along in his journey to developing a success inspection business. He was irritated …
Is There a Market for Quality?
Give the people what they want. George Jessel It’s an often-quoted line, and it’s typically used as an excuse for doing inferior work. Many businesses fall back on this old axiom to justify providing a mediocre product. They say that they’re only doing second-rate work because that’s all they’re clients want; it’s all they’re willing to pay for; it’s what …
24/7 Marketing. How to Sell Yourself in the Modern Age
We live in a world where our senses are constantly bombarded by someone or some company’s attempt at marketing. We cannot walk down the street without seeing storefronts screaming at us; we cannot drive across town without being accosted by billboards; we cannot watch our favorite show without seeing “product placement”; we cannot even check our social media accounts without …
Search Your Feelings, Luke. Railing Against Monotony.
I am going to start off today’s post with a shout out to all of the Star Wars geeks out there. From Darth Vader, in The Empire Strikes Back, when he tells Luke that he is his father: “Search your feelings; you know it to be true!” This statement rings true with all of us, as we have all (at …