Get better clients. If we stop to think about it, this simple three-word sentence should be the ultimate goal for anyone running a small business. Better clients offer many different benefits for the small business owner. Better clients are easier to deal with in our business. Better clients force us to produce a better product. But, arguably the most important …
Give a Little Bit. 5 Things I’ve Learned About the Home Inspection Industry
As home inspection professionals, we are expected to provide our paying clients with enough information so they can make a more informed decision about whether or not to purchase a particular property. It’s an enormous responsibility, and one that every person that considers themselves a professional home inspector must take seriously. Long ago, this was a difficult task to achieve, …
Your Permanent Record
If you’re of a certain age (i.e.: old like me), you probably remember being a kid and getting “corrected” for doing something wrong. Back in those days, correction probably involved some hard object finding its way onto your backside, often in a swift and repeated manner! But regardless of whether or not your correction involved borderline child abuse, you were …
The Tip of the Iceberg
No matter who you are, no matter where you live, no matter how successful your business is, there’s one thing that we all have in common: we all feel a bit of stress when it comes time to tip at a restaurant. Tipping is such an arbitrary thing; it often ends up being a nerve-wracking experience. Why does it have …
Can You Smell the Rare Air?
If we stop to think about it, our industry, the home inspection industry, really hasn’t been around for a long time. Yes, as long as people have been buying houses, they were always getting a more knowledgeable party, usually a friend or older relative, to take a look around before they bought that new house. But having an industry, a …
Marketing is a Commitment. How to Gain Brand Awareness in Your Market
First of all, let me apologize now, as today’s post will be full of quotes. No, I’m not attempting to use multiple quotes just to fill up the page and get today’s typing done quickly, although that may not be a bad idea… It’s just that while researching today’s topic, I found so many relevant quotes that I felt compelled …
More, More, More. Giving More So You Get Less (Lawsuits)
I begin this post with a “quote” from a old Billy Idol song, about needing “more, more, more.” Obviously, he was singing about something different than the subject of this post, but it seems like an appropriate title for our discussion. As humans, we are programmed to always strive for more in everything we do. While this may lead us …