Give the people what they want. It’s an often-repeated business mantra. It seems like a simple-enough way to run a successful business. Find out what your client is looking for and give it to them. You would think that every businessperson already knows that this is the key to running a business. But you’d be wrong. Just by doing this …
What Will You Do? Dealing With an Argument
You may be right, but that doesn’t mean that people will care. Or pay attention. Or take action. Just because you’re right, doesn’t mean they’re going to listen. It takes more than being right to earn attention and action. By Seth Godin The above blog post by Seth Godin really got me thinking. It sums up one of the biggest …