The elevator pitch. It’s a phrase that we often hear in the business world, and it’s (unfortunately) something that we do quite often in our own business. But is it the right thing to do? Is it working for us? And what the hell does it really mean, anyway? Wikipedia describes an elevator pitch as a short description of an …
Give a Little Bit. 5 Things I’ve Learned About the Home Inspection Industry
As home inspection professionals, we are expected to provide our paying clients with enough information so they can make a more informed decision about whether or not to purchase a particular property. It’s an enormous responsibility, and one that every person that considers themselves a professional home inspector must take seriously. Long ago, this was a difficult task to achieve, …
Your Permanent Record
If you’re of a certain age (i.e.: old like me), you probably remember being a kid and getting “corrected” for doing something wrong. Back in those days, correction probably involved some hard object finding its way onto your backside, often in a swift and repeated manner! But regardless of whether or not your correction involved borderline child abuse, you were …
Is More Always Better?
When I was younger, I always thought that I was going to grow up to be a professor. I don’t know where that career choice idea originated, but it was there, nonetheless. (I’m still not sure about the part where I grow up, as my wife would certainly debate that idea.) But it seems like my career path was always …
6 Common Mistakes of New Business Owners
Starting a new small business is often the most difficult thing most people will do in their lifetime. Short of a major tragedy in your life, nothing else will cause you the pain and suffering of creating a new business from scratch. While a handful are successful, the majority of new businesses fail; some dying out like embers in the …
My Shameless Plug
Marketing is a necessary evil for small business owners. It’s something that we need to do, but not something that most of us like to do. Most people get a bit uncomfortable when it comes time for self-promotion. And once we’ve been in business for a while, we start to think that we’ve already done all the marketing we need, …
Story time
If we take a moment and think back on our childhood, it’s quite likely that some of our most vivid memories take us back to story time. We often recall, in vivid detail, the tales told to us by people we admired: friends, family and mentors. These stories not only helped to educate us, but they also served to cement …
Just Give Me a Second
Marketing. It’s one of the most stressful words in a small business owner’s vocabulary. Marketing can be overwhelming. It can be expensive. It can be frustrating. It can push you to the edge of a nervous breakdown. Most importantly, it can mean the difference between running a successful business and running yourself into the ground. No pressure here. No pressure …
Is There a Shortcut to Success?
Practice makes perfect. We’ve all heard that old axiom. As a child, we probably heard it enough from our parents to make us sick. But, like most old sayings, it was grounded in truth. Think back to your childhood, to any skill that your parents forced you to learn. Would you have ever achieved any level of proficiency without the …
When is a Customer More Than Just a Customer?
Running your own service-based small business can be overwhelming. It often seems like the list of things to do never ends. You’re not only responsible for doing the actual part of your business that makes money (like selling a house or doing an inspection), you’re also the person who takes care of all the “behind the scenes” stuff that comes …
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