I hope that this post finds everyone happy and healthy. I would like to open today with a well-known saying: “All the world’s a stage.” Depending on how old you are (and your musical interests), you may believe that this saying originated in a song by the rock band Rush. It’s actually a phrase that begins a monologue from William Shakespeare’s play …
Become the Authority
I am fascinated by the possibilities of digital marketing. It enables us, as small business owners, to vastly extend our marketing reach without breaking the bank. However, the sheer number of options available to us can seem overwhelming: Facebook, TikTok, Instagram, YouTube, the list goes on and on. I’ve spent a good bit of time researching the various marketing methods …
(What) Was I Thinking?
We’ve already gotten through (what we thought was) the hard part: we’ve made the leap into the home inspection business. Whether we’re in a state that has certain requirements for licensing, or we’ve simply struck out on our own and learned what we think we need to know, we are sure we’re past the really rough part. We’re firmly in …
Streamlining Your Business
Customer acquisition. It’s a phrase that most of us had never even heard of, much less thought of, before we became business owners. Now, whether we call it that or not, it’s something that we can’t get out of our mind. Trying to figure out how to get more people to hire us ranks right up there with food and …
The Right Choice
As the end of summer nears, many of us are getting our children ready to return to school. Back to school brings many challenges for home inspectors (as well as our kids). Quite often, the real estate market slows down in response to the start of the fall semester, as families hunker down for the new school year and are …
Above and beyond
As professional business owners, we all have some standard that we operate by; some set of guidelines that we put out there so that our clients know what it is they’re actually getting when they hire us. Typically, these principles are provided to our clients in one form or another, either printed out in some sort of list or outlined …
Fishing for Success
Good news! We’re currently in a booming real estate market! While this information will come as no surprise to those of us that have been working as a home inspector for more than a minute, and the bottom is certain to eventually drop out (so be prepared), being in the middle of a boom time does make for some increasingly …
Hell Yeah
We’d all like to be more decisive in our lives. While some of us are blessed with the certainty gene, most of us are pretty wishy washy when it comes to making decisions. We think about it. We debate. We hem and we haw. We say we’ll think about it. Then we think about it some more. Whether we end …
Now and Then, Too
This is the second part of a two-part article. The read the first part CLICK HERE Obviously, self-assessment is an important task and should be performed by all business owners on a regular basis. We should be evaluating our overall situation, examining our long-term goals, and figuring out ways to reach them. We should be setting milestones, figuring out the …
What’s Going On Here?
Face it, we’re an unknown. The dreaded home inspector. The deal killer. (And yes, one of my agents actually calls me that…) The agents think we’re there to cause trouble; to create hurdles to them closing the deal. But the buyers, they really have no idea what we’re there for. They know that their agent told them they had to …