Give a Little Bit. 5 Things I’ve Learned About the Home Inspection Industry

As home inspection professionals, we are expected to provide our paying clients with enough information so they can make a more informed decision about whether or not to purchase a particular property. It’s an enormous responsibility, and one that every person that considers themselves a professional home inspector must take seriously. Long ago, this was a difficult task to achieve, …

Is More Always Better?

When I was younger, I always thought that I was going to grow up to be a professor. I don’t know where that career choice idea originated, but it was there, nonetheless. (I’m still not sure about the part where I grow up, as my wife would certainly debate that idea.) But it seems like my career path was always …

My Shameless Plug

Marketing is a necessary evil for small business owners. It’s something that we need to do, but not something that most of us like to do. Most people get a bit uncomfortable when it comes time for self-promotion. And once we’ve been in business for a while, we start to think that we’ve already done all the marketing we need, …

Story time

If we take a moment and think back on our childhood, it’s quite likely that some of our most vivid memories take us back to story time. We often recall, in vivid detail, the tales told to us by people we admired: friends, family and mentors. These stories not only helped to educate us, but they also served to cement …

Just Give Me a Second

Marketing. It’s one of the most stressful words in a small business owner’s vocabulary. Marketing can be overwhelming. It can be expensive. It can be frustrating. It can push you to the edge of a nervous breakdown. Most importantly, it can mean the difference between running a successful business and running yourself into the ground. No pressure here. No pressure …