Step Out on That Ledge

All of us suffer from the same malady: we’re human. As humans, we’re extremely comfortable with our routines. We’re reassured by the fact that we know what happens next; that we have a good idea of how things are going to work. We like it when things go according to plan; we’re happy when our lives play out exactly like …

24/7 Marketing. How to Sell Yourself in the Modern Age

We live in a world where our senses are constantly bombarded by someone or some company’s attempt at marketing.  We cannot walk down the street without seeing storefronts screaming at us; we cannot drive across town without being accosted by billboards; we cannot watch our favorite show without seeing “product placement”; we cannot even check our social media accounts without …