I know, I know; it’s hard. When you run your own business, finding time to do all the things you’d like to do seems impossible. I was in the same place as everyone else, thinking “I’d love to find the time to upgrade my inspection report.” But, the simple task of running my own business was overwhelming. With scheduling, marketing, …
Can We Live With Constant Change?
The warrior and the artist live by the same code of necessity, which dictates that the battle must be fought anew every day. Steven Pressfield Unless you’re brand new at this small business thing (and if you are, good luck to you), we’ve all made it through the dreaded start-up phase. We’ve soldiered on, taken our lumps, run the gauntlet, …
Investing in Your Business
It’s not our fault. Really, it’s not. We were all trained the same way; all indoctrinated into the same mindset by the same school system. As author Seth Godin is fond of saying, we were all raised to be cogs in the wheel of industry. Put the peg in the hole; eight hours a day; five (or six or seven) …
I’m doing fine. Why should I worry about changing?
Most of us have a good thing going. Whether it’s our job, our daily routine or our relationships, we’ve all been doing the same thing for quite a while. It’s all a well-worn routine; muscle-memory at its finest. I’ve been doing home inspections since 2001 and have it down to a science. I know my job, my software and my …
24/7 Marketing. How to Sell Yourself in the Modern Age
We live in a world where our senses are constantly bombarded by someone or some company’s attempt at marketing. We cannot walk down the street without seeing storefronts screaming at us; we cannot drive across town without being accosted by billboards; we cannot watch our favorite show without seeing “product placement”; we cannot even check our social media accounts without …