Get better clients. If we stop to think about it, this simple three-word sentence should be the ultimate goal for anyone running a small business. Better clients offer many different benefits for the small business owner. Better clients are easier to deal with in our business. Better clients force us to produce a better product. But, arguably the most important …
This Post is Open to Interpretation
Interpret. It’s a strange looking word with a straight-forward meaning. It is defined by the Cambridge Dictionary as “(deciding) what the intended meaning of something is.” Every word that we provide to our paying clients, what we say, what we email and text, and what we write in our inspection reports is going to be interpreted. And interpreting what we mean …
The Complete Product
In business, our success is tied to our abilities. And having the skills to juggle multiple responsibilities at once helps ensure that all those different things come together at one time. The main thing that any business puts together is the product that they’re trying to sell. Our product (for inspectors, that means our inspection report) must be assembled properly; it’s …
Is There a Market for Quality?
Give the people what they want. George Jessel Obviously, as small business owners, we must follow the advice of George Jessel, and give the people what they want. If we’re trying to sell something that no one wants, there’s a good chance that we’ll quickly find ourselves out of business! Unfortunately, too many businesses point to this quote as justification …
Practice vs Perfect
As a home inspector, it seems like we’re wired differently than other people. We can’t help it, we were born that way. For as far back as we can remember, we’ve always been inquisitive. We’ve always asked questions. We’ve always wanted to be given a reason why. And if you’re anything like me, your mother probably told you “Because, I …
The Right Choice
As the end of summer nears, many of us are getting our children ready to return to school. Back to school brings many challenges for home inspectors (as well as our kids). Quite often, the real estate market slows down in response to the start of the fall semester, as families hunker down for the new school year and are …
Above and beyond
As professional business owners, we all have some standard that we operate by; some set of guidelines that we put out there so that our clients know what it is they’re actually getting when they hire us. Typically, these principles are provided to our clients in one form or another, either printed out in some sort of list or outlined …
6 Tactics to Increase Success – Part 2
Note: This article is part 2 of a 3 part series. Click here to read part 1. We each come to the home inspection business from different backgrounds, different thoughts and different ideals, but we all share one common goal: becoming a successful small business owner. It’s hard to start a successful small business in today’s dog-eat-dog environment. It seems …
6 Tactics to Increase Success
While we all come into the inspection business with different goals (making more money, becoming our own boss, having more control over our schedule, etc.), the overriding goal of everyone is to be successful. Success in the home inspection industry is dependent on many factors. Some of these elements, like the quality of the homes in our area, are (for …
Action, Not Just (Paying For) Words
One of the biggest hurdles a small business owner faces is figuring out how to get clients through the door. Whether your company has an actual front door in a building, or you operate a service-based business without a physical location for customers to visit, the goal is still the same: to get customers to call on you so that …
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