Get better clients. If we stop to think about it, this simple three-word sentence should be the ultimate goal for anyone running a small business. Better clients offer many different benefits for the small business owner. Better clients are easier to deal with in our business. Better clients force us to produce a better product. But, arguably the most important …
Action, Not Just (Paying For) Words
One of the biggest hurdles a small business owner faces is figuring out how to get clients through the door. Whether your company has an actual front door in a building, or you operate a service-based business without a physical location for customers to visit, the goal is still the same: to get customers to call on you so that …
The Tip of the Iceberg
No matter who you are, no matter where you live, no matter how successful your business is, there’s one thing that we all have in common: we all feel a bit of stress when it comes time to tip at a restaurant. Tipping is such an arbitrary thing; it often ends up being a nerve-wracking experience. Why does it have …
It’s Up to You to Let Them Know It’s Important
I’m not sure if it’s real or imagined on my part, but it seems like almost every time I engage in a conversation on a home inspection forum or discussion board, the topic inevitably turns to pricing. What we charge for what we do seems to always be a topic that’s top of everybody’s mind; it’s always on the radar. …
3 Simple Principles to Growing Your Business
Running your own business ranks up there as one of the most challenging things most people will ever do in their lifetime. It’s unfortunate, but the majority of those small businesses will end in failure. In the U.S., only about 25% of small business startups make it past their two-year anniversary. While the odds are stacked against new business owners, …
6 Common Mistakes of New Business Owners
Starting a new small business is often the most difficult thing most people will do in their lifetime. Short of a major tragedy in your life, nothing else will cause you the pain and suffering of creating a new business from scratch. While a handful are successful, the majority of new businesses fail; some dying out like embers in the …
You are the product. Why we are all salespeople
It’s quite odd, if you think about it: we are all unique, with various backgrounds, different upbringings and divergent beliefs. But one thing we all have in common is that (almost) everyone hates dealing with salespeople. Looking to get a new vehicle: accosted by a car salesperson. Shopping for insurance: endless phone calls from insurance brokers. Need a new refrigerator: …
This Post is Open to Interpretation. An Ounce of Prevention is the Cure
Interpret. The word is defined by the Cambridge Dictionary (https://dictionary.cambridge.org) as “(deciding) what the intended meaning of something is.” And interpreting what you mean by the language in your business materials and inspection reports is what opposing attorneys do for a living. So, what’s a small business owner to do? Can you match wits with an experienced plaintiff’s attorney, in …
The Complete Product. Increasing Your Odds of Business Success (Part 2)
Note: This post is the second of a two-part article. Click here to read part one. A complete product. What do we mean when we say that our business has a complete product? This means that our product is not only profitable enough to sustain (and grow) our business, but it also helps our business and our customers in many …
The Complete Product. Increasing Your Odds of Business Success (Part 1)
In business, our success is tied to our ability to juggle our numerous responsibilities, ensuring that many different things come together at once. The main thing that you must have, the one thing that no business can survive without, is a product that is ready for public consumption. The simple fact that you have a product, however, does not guarantee …
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