Give the people what they want. George Jessel It’s an often-quoted line, and it’s typically used as an excuse for doing inferior work. Many businesses fall back on this old axiom to justify providing a mediocre product. They say that they’re only doing second-rate work because that’s all they’re clients want; it’s all they’re willing to pay for; it’s what …
6 Tactics to Increase Success – Part 2
Note: This article is part 2 of a 3 part series. Click here to read part 1. We each come to the home inspection business from different backgrounds, different thoughts and different ideals, but we all share one common goal: becoming a successful small business owner. It’s hard to start a successful small business in today’s dog-eat-dog environment. It seems …
6 Tactics to Increase Success
While we all come into the inspection business with different goals (making more money, becoming our own boss, having more control over our schedule, etc.), the overriding goal of everyone is to be successful. Success in the home inspection industry is dependent on many factors. Some of these elements, like the quality of the homes in our area, are (for …
Getting Better Home Inspection Clients
Get better clients. If we stop to think about it, this simple three-word sentence should be the ultimate goal for anyone running a small business. Better clients offer many different benefits for the small business owner. Better clients are easier to deal with in our business. Better clients force us to produce a better product. But, arguably the most important …
Action, Not Just (Paying For) Words
One of the biggest hurdles a small business owner faces is figuring out how to get clients through the door. Whether your company has an actual front door in a building, or you operate a service-based business without a physical location for customers to visit, the goal is still the same: to get customers to call on you so that …
The Tip of the Iceberg
No matter who you are, no matter where you live, no matter how successful your business is, there’s one thing that we all have in common: we all feel a bit of stress when it comes time to tip at a restaurant. Tipping is such an arbitrary thing; it often ends up being a nerve-wracking experience. Why does it have …
It’s Up to You to Let Them Know It’s Important
I’m not sure if it’s real or imagined on my part, but it seems like almost every time I engage in a conversation on a home inspection forum or discussion board, the topic inevitably turns to pricing. What we charge for what we do seems to always be a topic that’s top of everybody’s mind; it’s always on the radar. …
3 Simple Principles to Growing Your Business
Running your own business ranks up there as one of the most challenging things most people will ever do in their lifetime. It’s unfortunate, but the majority of those small businesses will end in failure. In the U.S., only about 25% of small business startups make it past their two-year anniversary. While the odds are stacked against new business owners, …
6 Common Mistakes of New Business Owners
Starting a new small business is often the most difficult thing most people will do in their lifetime. Short of a major tragedy in your life, nothing else will cause you the pain and suffering of creating a new business from scratch. While a handful are successful, the majority of new businesses fail; some dying out like embers in the …
You are the product. Why we are all salespeople
It’s quite odd, if you think about it: we are all unique, with various backgrounds, different upbringings and divergent beliefs. But one thing we all have in common is that (almost) everyone hates dealing with salespeople. Looking to get a new vehicle: accosted by a car salesperson. Shopping for insurance: endless phone calls from insurance brokers. Need a new refrigerator: …
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