In business, as in life, there’s usually a goal (or there should be a goal) behind everything we do. In the back of our minds, we should always be cognizant of the effect that our current actions could have on our ultimate objectives. If we don’t keep our eyes on the prize, those goals are going to be difficult to …
Just Give Me a Second
Marketing. It’s one of the most stressful words in a small business owner’s vocabulary. Marketing can be overwhelming. It can be expensive. It can be frustrating. It can push you to the edge of a nervous breakdown. Most importantly, marketing can mean the difference between running a successful business and running yourself into the ground. No pressure here. No pressure …
That’s Just How It Works
Humans are wired for comfort. Almost everyone enjoys it when things in their life are predictable, when what’s going on around us follows a well-worn path. That’s not to say that we don’t enjoy the occasional surprise, but we’re quite content when our lives play out exactly like we expect. There’s comfort in familiarity. We know what’s going to happen …
The Tip of the Iceberg
No matter who you are, no matter where you live, no matter how successful your business is, there’s one thing that we all have in common: we all feel a bit of stress when it comes time to tip at a restaurant. Tipping is such an arbitrary thing; it often ends up being a nerve-wracking experience. Why does it have …
Who are You Calling an Idiot?
Sometimes what we say isn’t as important as how we say it. Unknown Author We’ve all run into it in our business. We provide some information and advice to our clients and recommend that they enlist the help of a professional who has expertise in the specific field that they need. And then it happens. Wham! You’re rolled over by …