That’s Just How It Works

Humans are wired for comfort. Almost everyone enjoys it when things in their life are predictable, when what’s going on around us follows a well-worn path. That’s not to say that we don’t enjoy the occasional surprise, but we’re quite content when our lives play out exactly like we expect. There’s comfort in familiarity. We know what’s going to happen …

Who are You Calling an Idiot?

Sometimes what we say isn’t as important as how we say it. Unknown Author We’ve all run into it in our business. We provide some information and advice to our clients and recommend that they enlist the help of a professional who has expertise in the specific field that they need. And then it happens. Wham! You’re rolled over by …

Just Give Me a Second

Marketing. It’s one of the most stressful words in a small business owner’s vocabulary. Marketing can be overwhelming. It can be expensive. It can be frustrating. It can push you to the edge of a nervous breakdown. Most importantly, it can mean the difference between running a successful business and running yourself into the ground. No pressure here. No pressure …