“The toughest thing about the power of trust is that it’s very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.” This quote is from Thomas J. Watson, an American businessman and Chairman and CEO of IBM for over 44 years. This quote can be used to summarize …
Marketing is a Commitment. How to Gain Brand Awareness in Your Market
First of all, let me apologize now, as today’s post will be full of quotes. No, I’m not attempting to use multiple quotes just to fill up the page and get today’s typing done quickly, although that may not be a bad idea… It’s just that while researching today’s topic, I found so many relevant quotes that I felt compelled …
How To Avoid Disappointing Our Clients
Everyone wants to be successful in every aspect of their lives: friendships, love life and business. Unfortunately, we are notorious for not doing all the little things that can help us to achieve that much sought-after success. Arguably the most important, and often the most overlooked, aspect of success is setting proper expectations with the other people in your life. As …
Building a Better Mouse Trap
We will start today’s post with an old phrase that has been attributed to Ralph Waldo Emerson, 19th century essayist, lecturer and poet. It says that if you build a better mousetrap, the world will beat a path to your door. This is taken to mean that if we do something better than all our competitors, then we can’t help …
Hurt Yourself. The Pain of Becoming Experienced
As business people, we are always subjected to scrutiny and investigation by our potential clients. And the question that we get asked most often in our business has to do with how much experience we have doing our job. People that we do business with are always interested in knowing how long we have been practicing our craft. When someone …
Become the Authority. Gaining the Trust of Your Clients
I have recently become fascinated with the possibilities of digital marketing. As a result, I’ve spent a good bit of time researching the different methods and applications available for small business owners to efficiently and effectively market their products on the web. One of these methods is the podcast, which allows businesses (with a relatively small up-front investment) to have …