Marketing. It’s one of the most stressful words in a small business owner’s vocabulary. Marketing can be overwhelming. It can be expensive. It can be frustrating. It can push you to the edge of a nervous breakdown. Most importantly, marketing can mean the difference between running a successful business and running yourself into the ground. No pressure here. No pressure …
Figuring Out a Client’s Potential Problem Score
As small business owners, we all have a love/hate relationship with our clients. Obviously, we love when clients are paying money for our services, which (ultimately) pays for everything that we enjoy in life: food, shelter, transportation, vacations, and that new 85” 4K ultra-high-def TV. But we hate it when some of those same clients turn into vile-spewing demons, bent …
3 Simple Principles to Growing Your Business
Running your own business ranks up there as one of the most challenging things most people will ever do in their lifetime. It’s unfortunate, but the majority of those small businesses will end in failure. In the U.S., only about 25% of small business startups make it past their two-year anniversary. While the odds are stacked against new business owners, …
Its as easy as 1-2-3. Managing our focus.
One problem facing start-ups is how to become proficient in your chosen industry. This is certainly a problem for new home inspectors. In business, as with many things in our lives, we typically strive to create a perfect product before we put it out for public consumption. Unfortunately, the reality is that nothing in this world is ever perfect. So, if we are …
Search Your Feelings, Luke. Railing Against Monotony.
I am going to start off today’s post with a shout out to all of the Star Wars geeks out there. From Darth Vader, in The Empire Strikes Back, when he tells Luke that he is his father: “Search your feelings; you know it to be true!” This statement rings true with all of us, as we have all (at …