Positive or Negative, Your Marketing Matters

Marketing and advertising.  These terms are often used interchangeably, but have different meanings.  Merriam-Webster defines marketing as “the process… of promoting (and) selling… a product or service.” Dictionary.com defines advertising as “the act… of calling public attention to one’s product… especially by paid announcements…”  While advertising is typically thought of as a campaign, specifically developed to induce the viewing public …

24/7 Marketing. How to Sell Yourself in the Modern Age

We live in a world where our senses are constantly bombarded by someone or some company’s attempt at marketing.  We cannot walk down the street without seeing storefronts screaming at us; we cannot drive across town without being accosted by billboards; we cannot watch our favorite show without seeing “product placement”; we cannot even check our social media accounts without …