All of us suffer from the same malady: we’re human. As humans, we’re extremely comfortable with our routines. We’re reassured by the fact that we know what happens next; that we have a good idea of how things are going to work. We like it when things go according to plan; we’re happy when our lives play out exactly like …
No One Can Do It for Us
I know, I know; it’s hard. When you run your own business, finding time to do all the things you’d like to do seems impossible. I was in the same place as everyone else, thinking “I’d love to find the time to upgrade my inspection report.” But, the simple task of running my own business was overwhelming. With scheduling, marketing, …
Can We Live With Constant Change?
Unless you’re brand new at this small business thing (and if you are, good luck to you), we’ve all made it through the dreaded start-up phase. We’ve soldiered on, taken our lumps, run the gauntlet, learned our lessons and come out of the other end. We mourn for those who weren’t as lucky as us; the 75% of start-ups that …
24/7 Marketing
We live in a world where we’re constantly bombarded by marketing. We cannot walk down the street without seeing storefronts screaming at us. When we drive across town, we’re constantly being accosted by billboards. We can’t enjoy our favorite show on television without “product placement.” We can’t even check our social media accounts without ads showing up, popping up, or …
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