Real estate agents. Certified Public Accountants. Attorneys. Personal Trainers. What do all these professions have in common, you might ask? Each one of them is in a service-based business, just like a professional home inspector. None of these people are selling you a physical product; they’re selling you their services. Most of us have probably not even stopped to think …
Enough To Go Around
It seems that no matter what type of business we’re in, there are going to be many different points of view on how to run that business. Some people are generous and believe that there’s enough customers out there to sustain everyone that’s willing to put serious effort into their business. Most people, unfortunately, operate under the belief that everything …
Guidelines for Dating Your Clients
Before we begin, let me explain that, no, this post is not about how to get dates with your clients. Unless you are running some sort of escort agency, for the vast majority of business owners, dating your clients is always a bad idea. In this post we will examine the similarities between how we learned the ropes when we …
Turning Them Around. Making Sure Your Clients Sing Your Praises
One of the most difficult things about running a business is dealing with clients. An often-heard complaint is that “this would be a great job if it wasn’t for all of these damn clients!” And yes, I know that our customers are the whole reason that we are in business, but (sometimes) dealing with them can cause a business owner …
Embracing the Challenge of Constant Marketing (part 2)
Note: This post is the second of a two-part article. Click here to read part one. I hope that everyone is doing well and prospering in their business. In the second half of this article, I wanted to expand on the idea of Constant Marketing, and the fact that every move you make has an effect on your business. In part …
Embracing the Challenge of Constant Marketing (part 1)
Depending on how we choose to live, our life may be calm and even-keeled, with little variation in our daily routine, or it may be filled with challenges: new decisions and experiences popping up at every turn. One of the good things about living in an advanced country is that (typically) we get to choose the path we desire: calm …
Easy Steps to Make Your (Business) Life Less Stressful
Recently, I was writing some information for a website, creating some FAQ’s about the home inspection process. The article was intended to explain to potential home buyers the importance of getting a copy of the Standards that their home inspector adheres to during their inspection process. I explained that this document outlines exactly what the home inspector was and was not going …
Setting yourself up for success, and Avoiding Client Zero
I am going to start today’s post talking about the one subject that you don’t want to hear about: problem clients. Yes, I know: you already deal with problem clients enough in your business; you don’t want to read about them too! Let’s just pretend they don’t exist, and maybe they’ll magically go away… The reality is that we all deal …
Show the World That You’re a Star
Today we’re going to talk about marketing and it’s effect on our business. If we’re just starting out in the business world, trying to figure out marketing can be a daunting task. Even if we’ve already got an established brand, marketing can still cause us headaches and plenty of sleepless nights. It seems like everywhere we turn, there’s someone who’s …
Gut Instincts: Following Where It Leads You
I have recently been consumed with the world of podcasting. For the uninitiated, podcasts are digital recordings, often in a series, typically available for free on the internet. They can be listened to on your computer or on your smart phone. There are many different topics available to listen to, and many of them provide excellent quality content, all for …