Real estate agents. Certified Public Accountants. Attorneys. Personal Trainers. What do all these professions have in common, you might ask? Each one of them is in a service-based business, just like a professional home inspector. None of these people are selling you a physical product; they’re selling you their services. Most of us have probably not even stopped to think …
This Post is Open to Interpretation. An Ounce of Prevention is the Cure
Interpret. The word is defined by the Cambridge Dictionary (https://dictionary.cambridge.org) as “(deciding) what the intended meaning of something is.” And interpreting what you mean by the language in your business materials and inspection reports is what opposing attorneys do for a living. So, what’s a small business owner to do? Can you match wits with an experienced plaintiff’s attorney, in …