Time passes, as it always seems to do. With its passage, we gain wisdom, we gain knowledge and we gain some additional pains that really weren’t there yesterday when we woke up. Often, along our Earthly journey, we find ourselves faced with difficult choices. We’re at an intersection on the road of life and must decide which road we choose …
Embracing the Challenge of Constant Marketing (part 2)
Note: This post is the second of a two-part article. Click here to read part one. I hope that everyone is doing well and prospering in their business. In the second half of this article, I wanted to expand on the idea of Constant Marketing, and the fact that every move you make has an effect on your business. In part …
Embracing the Challenge of Constant Marketing (part 1)
Depending on how we choose to live, our life may be calm and even-keeled, with little variation in our daily routine, or it may be filled with challenges: new decisions and experiences popping up at every turn. One of the good things about living in an advanced country is that (typically) we get to choose the path we desire: calm …
Positive or Negative, Your Marketing Matters
Marketing and advertising. These terms are often used interchangeably, but have different meanings. Merriam-Webster defines marketing as “the process… of promoting (and) selling… a product or service.” Dictionary.com defines advertising as “the act… of calling public attention to one’s product… especially by paid announcements…” While advertising is typically thought of as a campaign, specifically developed to induce the viewing public …
Late To the Party
I have been extremely fortunate to find myself in a very unique position in the home inspection industry. I was lucky enough to get in on the ground floor of a multi-inspector firm with my friends and business partners. I started doing inspections, growing business to 40 inspections a month and then hiring and training my replacement for those inspections. …
A Birthday Impostor. How to Defeat Your Own Thoughts
I hope that this post finds everyone happy and healthy. I am writing this post on the evening of my birthday, so I have spent the day reminiscing about my past and looking forward to my future. I have been fortunate enough to find some level of success in my life and I appreciate all of the opportunities that this …
Easy Steps to Make Your (Business) Life Less Stressful
Recently, I was writing some information for a website, creating some FAQ’s about the home inspection process. The article was intended to explain to potential home buyers the importance of getting a copy of the Standards that their home inspector adheres to during their inspection process. I explained that this document outlines exactly what the home inspector was and was not going …
Setting yourself up for success, and Avoiding Client Zero
I am going to start today’s post talking about the one subject that you don’t want to hear about: problem clients. Yes, I know: you already deal with problem clients enough in your business; you don’t want to read about them too! Let’s just pretend they don’t exist, and maybe they’ll magically go away… The reality is that we all deal …
Always Use Your Superpowers for Good!
It’s difficult to run a small business, and even more difficult to start one. New business owners often hope that they can hold on long enough to reach their personal goal line of success. They erroneously think that once they have become well established in their industry, the problems that they experienced when they first started the business will simply …
Answer Before They Ask the Question
We will start out today with a quote from author Shawn L. Anderson’s book “A Better Life.” He says that “Preparation is what allows the teacher to truly inspire. Preparation is knowing exactly how the lesson plan will flow. It’s in knowing what questions to ask and what answers to give.” The author is speaking about teachers, but this sentiment …