I’ll do it when I have more time; I’m just too busy right now. It’s likely that these are some of the most often uttered words in any language, especially from the mouths of small business owners. One of the biggest problems facing any entrepreneur is that there’s always more to do. It always seems like the to-do list expands …
Seeing Through the Disguise
Often, when starting out in a new small business, we run into problems. One of our biggest problems happens to be figuring out what type of clientele we want to deal with in our business. There are always two different type of potential clients available to sell our services to: professionals and amateurs. Unfortunately, because we’re just starting out in …
(Why are We) Just Getting By
We all have important things to do in our lives, both in our business and our personal lives. Some of these things are very important to us, like renewing a business license, getting exercise or visiting a sick relative/friend. And some things are much less important, but much more desirable, such as going to a sporting event or binge-watching our …
6 Common Mistakes of New Business Owners
Starting a new small business is often the most difficult thing most people will do in their lifetime. Short of a major tragedy in your life, nothing else will cause you the pain and suffering of creating a new business from scratch. While a handful are successful, the majority of new businesses fail; some dying out like embers in the …
Can You Tell Me a Story?
We know a lot of stuff. If you stop to think about it, no matter what industry we’re in, we all went through a lot of training to get where we are today. It may have been in a classroom, behind a computer screen, face to face with a trainer, or some combination of all three. But, odds are we’ve …
The Secret to Success
I’m sure I don’t have to tell you, but running a small business is hard. It’s no piece of cake. There are many obstacles that must be overcome, and one of the most difficult challenges to figure out, especially for the novice entrepreneur, is how to get clients. Without a doubt, it’s one my students most often asked questions. Every …
Your Report Can Do It All
Note: This post is the second of a two-part article. Click here to read part one. There are many things to consider when running a professional home inspection business. Often, the number of things that must be taken into account can be overwhelming, especially for inspectors that are new to the business. As we’re all operating on a limited time …
One (Double) Report to Rule them All
Real estate agents. Certified Public Accountants. Attorneys. Personal Trainers. What do all these professions have in common, you might ask? Each one of them is in a service-based business, just like a professional home inspector. None of these people are selling you a physical product; they’re selling you their services. Most of us have probably not even stopped to think …
Can You Smell the Rare Air?
If we stop to think about it, our industry, the home inspection industry, really hasn’t been around for a long time. Yes, as long as people have been buying houses, they were always getting a more knowledgeable party, usually a friend or older relative, to take a look around before they bought that new house. But having an industry, a …
My Shameless Plug
Marketing is a necessary evil for small business owners. It’s something that we need to do, but not something that most of us like to do. Most people get a bit uncomfortable when it comes time for self-promotion. And once we’ve been in business for a while, we start to think that we’ve already done all the marketing we need, …