We are all subject to stress throughout our daily lives. Some people in the world are faced with life and death decisions every day, while most of us must deal with less powerful stressors. Regardless of the intensity, stress is bad for our health. Since we know this to be true, it is easy to see how the stress generated …
Show the World That You’re a Star
Today we’re going to talk about marketing and it’s effect on our business. If we’re just starting out in the business world, trying to figure out marketing can be a daunting task. Even if we’ve already got an established brand, marketing can still cause us headaches and plenty of sleepless nights. It seems like everywhere we turn, there’s someone who’s …
Stick To Your Guns; Don’t Give Away the Farm
If you have been in business for any length of time, you have certainly had customers try to get you to discount your price. Haggling over price is something that is customary and expected in many cultures cross the world. However, it is typically not a widespread practice in the U.S.; except when it comes to the products offered by …
What Are They Paying You For? Why More Information Is Better for Everyone.
Recently, I was doing some writing for a website, creating some FAQ’s about the home inspection process. This particular FAQ was intended to explain to potential home buyers the importance of getting a copy of the Standards of Practice that their home inspector adheres to during their inspection process; that this document explains to them exactly what the home inspector …
Getting Your Slice of the Pie
There is an old axiom about making sure that as you go through life, you must work hard to get your fair share of the pie. Hard work is always valued, but I am not really sure where the pie reference originated. I have always been more of a cake and cookie guy, but that’s a topic for another day. …
The Power of Trust
“The toughest thing about the power of trust is that it’s very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.” This quote is from Thomas J. Watson, an American businessman and Chairman and CEO of IBM for over 44 years. This quote can be used to summarize …
Marketing is a Commitment. How to Gain Brand Awareness in Your Market
First of all, let me apologize now, as today’s post will be full of quotes. No, I’m not attempting to use multiple quotes just to fill up the page and get today’s typing done quickly, although that may not be a bad idea… It’s just that while researching today’s topic, I found so many relevant quotes that I felt compelled …
Why We Do the Things We Do: How Our Motivation Drives Us
I hope that everyone is well today. Lately I have been reflecting on my life and my career, so I thought that today we would discuss sources of motivation. Everyone one of us is motivated by different things: some people are motivated by money, some by fame, some by faith, some by the need to help others. Whatever our …
Waiting Patiently
I write this post as I return from a week of vacation with my family. As my daughter is in her early teen years, we enjoyed a few days at one of the well-known, large amusement parks in Orlando, Florida. Ironically enough, they were preparing a new ride that will be opening later this year. It looks like that the …
How To Avoid Disappointing Our Clients
Everyone wants to be successful in every aspect of their lives: friendships, love life and business. Unfortunately, we are notorious for not doing all the little things that can help us to achieve that much sought-after success. Arguably the most important, and often the most overlooked, aspect of success is setting proper expectations with the other people in your life. As …