Unless you’re brand new at this small business thing (and if you are, good luck to you), we’ve all made it through the dreaded start-up phase. We’ve soldiered on, taken our lumps, run the gauntlet, learned our lessons and come out of the other end. We mourn for those who weren’t as lucky as us; the 75% of start-ups that …
Investing in Your Business
It’s not our fault. Really, it’s not. We were all trained the same way; all indoctrinated into the same mindset by the same school system. As author Seth Godin is fond of saying, we were all raised to be cogs in the wheel of industry. Put the peg in the hole; eight hours a day; five (or six or seven) …
24/7 Marketing
We live in a world where we’re constantly bombarded by marketing. We cannot walk down the street without seeing storefronts screaming at us. When we drive across town we’re constantly being accosted by billboards. We can’t enjoy our favorite show on television without “product placement.” We can’t even check our social media accounts without ads showing up, popping up, or …
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