Hurt Yourself. The Pain of Becoming Experienced

As business people, we are always subjected to scrutiny and investigation by our potential clients.  And the question that we get asked most often in our business has to do with how much experience we have doing our job.  People that we do business with are always interested in knowing how long we have been practicing our craft.  When someone …

I Feel for You

Running behind today? Feeling like you’ll never get done with that to-do list? Always playing catch up? Wishing there were a few more hours in each day, or maybe even another day added to the week? If we’re able to understand exactly how these questions would make someone feel, that’s and example of empathy. Empathy can be a valuable instrument …

Gut Instincts: Following Where It Leads You

I have recently been consumed with the world of podcasting.  For the uninitiated, podcasts are digital recordings, often in a series, typically available for free on the internet.  They can be listened to on your computer or on your smart phone.  There are many different topics available to listen to, and many of them provide excellent quality content, all for …

Learning From the Pain

Everyone that has been in business for a while can tell you, sometimes customers are the worst part of your job!  We recently had one of these clients, and it really tested me emotionally.  Fortunately, I was able to do what we should all do when we have a difficult client: grit our teeth going through the ordeal, but keep …

Listen for Lessons Learned

A quick search on the internet will reveal an untold number of quotations about lessons in life. If we think back to our childhood, most of us would recall many conversations (lectures as I recall it) with parents, teachers and relatives. They often extolled the benefits of the lessons that we learned from something that we had done, which, invariably, was …

Snooze Button

Procrastination. It’s defined as intentionally putting of something that needs to be done. It’s one of the biggest problems facing a small business owner. Without a boss looking over your shoulder, the temptation to procrastinate can be overwhelming. It’s a common human condition: we all like to avoid things that are difficult and uncomfortable, so we put them off for …

Become the Authority. Gaining the Trust of Your Clients

I have recently become fascinated with the possibilities of digital marketing. As a result, I’ve spent a good bit of time researching the different methods and applications available for small business owners to efficiently and effectively market their products on the web. One of these methods is the podcast, which allows businesses (with a relatively small up-front investment) to have …