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When is a Customer More Than Just a Customer?

Running your own service-based small business can be overwhelming. It often seems like the list of things to do never ends. You’re not only responsible for doing the actual part of your business that makes money (like selling a house or doing an inspection), you’re also the person who takes care of all the “behind the scenes” stuff that comes …

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You are the product. Why we are all salespeople

It’s quite odd, if you think about it: we are all unique, with various backgrounds, different upbringings and divergent beliefs. But one thing we all have in common is that (almost) everyone hates dealing with salespeople. Looking to get a new vehicle: accosted by a car salesperson. Shopping for insurance: endless phone calls from insurance brokers. Need a new refrigerator: …

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