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Riding the Elevator

The elevator pitch. It’s a phrase that we often hear in the business world, and it’s (unfortunately) something that we do quite often in our own business. But is it the right thing to do? Is it working for us? And what the hell does it really mean, anyway? Wikipedia describes an elevator pitch as a short description of an …

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    • Home
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    • Home
    • Start Here
    • Glossary
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