In business, our success is tied to our abilities. And having the skills to juggle multiple responsibilities at once helps ensure that all those different things come together at one time. The main thing that any business puts together is the product that they’re trying to sell. Our product (for inspectors, that means our inspection report) must be assembled properly; it’s …
Positive or Negative, Your Marketing Matters
Marketing and advertising. These terms are often used interchangeably, but have different meanings. Merriam-Webster defines marketing as “the process… of promoting (and) selling… a product or service.” Dictionary.com defines advertising as “the act… of calling public attention to one’s product… especially by paid announcements…” While advertising is typically thought of as a campaign, specifically developed to induce the viewing public …
24/7 Marketing
We live in a world where we’re constantly bombarded by marketing. We cannot walk down the street without seeing storefronts screaming at us. When we drive across town we’re constantly being accosted by billboards. We can’t enjoy our favorite show on television without “product placement.” We can’t even check our social media accounts without ads showing up, popping up, or …