Running a small business can be hard. Most of us were not very good at it when we started, but (hopefully) we kept going anyway. We tried to do our best with the skills we had. We worked hard, made mistakes, and (hopefully) learned from those mistakes. Lather, rinse, repeat. It’s really amazing that we made it this far, isn’t …
Is This Really Working?
It’s often said that in order for someone to have success in their business, they must know two important things. They must know who their target audience is (who their work is for) and what it is they’re providing to their target audience (what their work is doing for their clients). Equally important, but often overlooked, is figuring out if …