As business owners, we often find ourselves faced with important decisions that are going to affect the future success of our business. And all too often, those decisions involve choosing between something that we know is right or something that we know will be profitable. We’re either going to gain someone’s respect, or we’re going to make a bunch of …
Embracing the Challenge of Constant Marketing (part 2)
Note: This post is the second of a two-part article. Click here to read part one. I hope that everyone is doing well and prospering in their business. In the second half of this article, I wanted to expand on the idea of Constant Marketing, and the fact that every move you make has an effect on your business. In part …
Embracing the Challenge of Constant Marketing (part 1)
Depending on how we choose to live, our life may be calm and even-keeled, with little variation in our daily routine, or it may be filled with challenges: new decisions and experiences popping up at every turn. One of the good things about living in an advanced country is that (typically) we get to choose the path we desire: calm …