Brilliant

It’s not too difficult for someone to be forced into a situation they’re unfamiliar with, where they end up looking like a clueless, bumbling buffoon. However, if they’re able to stay within the confines of their expertise, it’s pretty easy for them to look like a genius. For us (as the president of the business of ourself), the most important …

Humbly Confident

Confident people are unwavering in their beliefs. They’re sure that they know exactly what it is they’re doing. Prudent people are also confident in their beliefs, yet smart enough to know that those beliefs may need to be modified whenever new information comes along. It’s good to have confidence. It’s better to be humble enough to realize that we don’t …

What Job

What’s our job really for? It pays our bills so that we can live our lives. It gives us something to do (to help keep us from getting into trouble). It allows us to construct an identity for ourselves so that we believe we’re a nurse, a lawyer, an agent, an inspector… It makes it possible for us to contribute …

Eating Out

My family went out to eat a few times this week, and the differences I noticed in the restaurants were striking. One place we went, it was easy to tell that the people working there cared. They cared about their place of business. They cared about the food they served. They cared about each other. They cared about their customers …

The Point

Chat GPT has been in the news a lot lately. With just a few prompts to show it what’s already out there, it allows anyone to create a mediocre letter, outline, article, or book-length commentary on almost any subject. But if its output is no better than anything else we can find out there already, what’s the point? Sounds a …

Wet

Everything is wonderful when our business starts to hit its stride. We’re the latest thing on the block! We’re new, we’re hot, and we’re in vogue! Everybody wants a piece of us! But eventually, someone else comes along and they’re the new, hot commodity. Good businesses find a way to stay relevant after the “newness” wears off. All the others …

The Mirror

We all wish that our customers weren’t so needy. That they didn’t ask so many questions. That they didn’t want as much clarification. That they would just stop needing so much hand-holding. Ever stop to wonder why that is? Maybe we need to look no further than the mirror. Giving better instructions gets better results. Seth Godin

Wait For It

Sooner or later, something bad will befall us. It’s inevitable. Conversely, sooner or later something good will happen to us as well. Now, all we have to do is wait.

AI Excitement

Everyone is all excited about AI. Maybe it can help with my business. Maybe it can do my marketing for me. Maybe I can use it to create content. There are many different ways in which AI can help us in our business, but (as of yet) it can’t tell us what to do. We still need to come up …

Diffusing Volatility

We often find ourselves asking our clients for reviews. We want, desperately, to get more online juice for our business. Tell us how we did! But what do we do when the response we get doesn’t match up with what we had hoped for? We ignore criticism at our own risk. (Discounting trolls, which should always be dismissed offhandedly,) it’s …