Unlikely

It’s human nature to look the other way. It’s easier. It’s comfortable. It keeps us from getting involved. It makes things simpler. It stops us from getting caught up in something difficult. It’s not messy. But, all too often, living with blinders on keeps us from getting to where it is we really want to go. Face it, progress is …

Every Day of the Week

It seems like there are a million different ways for us to let people know about what we’re doing. Business cards. Brochures. Signs. Facebook. Instagram. Twitter. Snapchat. TikTok. Threads. LinkedIn. YouTube. Google Ads. Email marketing. Blog posts. Direct marketing. The list goes on and on… Maybe we need to stop trying to be everywhere and simply give people something worth …

A Better Place

Good enough is good enough, that is until it’s for us. Inspecting the roof from the ground is fine, until we’re the one that’s buying the house, then we’re sure to walk on the roof. Checking a minimal number of outlets is good enough, until we’re moving a king-sized bed to check all the outlets in the house that we’re …

Shifty

It seems like there’s been an unfortunate shift occurring lately in the real estate industry. Agents, particularly new ones, have moved their focus from what’s best for their clients to what’s best for them. If the agents that we’re working with seem to fit this new selfish mold, maybe it’s time for us to up the level of our real estate clientele. While …

What They Need

We all want to put our best foot forward. We all want to look like we know what we’re doing. We all want to put on a good show. We all want to look like we’ve been doing this job forever. We all want to stand out from the crowd and look like a winner. Looking or acting like we’re …

Fill In the Blanks

Wouldn’t our jobs be wonderful if every one of our customers was the same? We’d know exactly what we needed to do and say and how to act to satisfy everyone. But that’s simply not the case. And while variety may be the spice of life, it’s certainly a pain when it comes to our clientele. Being able to think …

Stop Thinking?

All too often we overthink things in our business. We spend a considerable amount of time thinking about our logo, thinking about our tag line, thinking about our mission statement, thinking about our marketing, thinking about how we’re going to get more business. Maybe instead of thinking so much, we should be doing.

Back at the Beginning

We’re faced with difficult decisions in our business (and in our lives) every day. All too often, we choose to respond with the first idea that pops into our head. A better plan would be to stop and try to imagine how the situation will end. If the ending is not something that’s going to make our lives better, then maybe …

Holding Back

We like to think that the arc of progress in our careers is linear: we start at the bottom and gradually work our way up; that our graph moves steadily up and to the right. But it’s really not that simple. While growth quite often happens in a predictable fashion, sometimes it doesn’t. We can get stuck in a rut …

Cashing In

Fear is a great motivator. Whether we’re afraid of failing or (even worse) of succeeding, these feelings can destroy any chance of success. And regretting never taking that chance is something that will haunt us the rest of our lives. No one ever finds themselves on their deathbed wishing they’d streamed a few more episodes on Netflix, but staring down those …