Up In Flames

Once we’ve been doing something the same way for an extended period of time, it’s inevitable that things are going to get boring.

We notice it. Other people notice it. Our customers notice it too.

We start to phone it in. Going through the motions, it’s commonly called.

The beginning of the end is what we should call it.

It’s at this point that we’ve got to make a choice:

Do we keep going down the same path, hoping that we reach our goal before everything goes up in flames, or do we adjust course and start sailing for new shores?

The choice, obviously, is ours.

We’ve just got to have the courage to make a decision.

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