No matter how many times we do things right, no matter how many of our clients are happy, no matter how many 5-star reviews we get, we’re still dismayed when a customer complains.

For most people, it’s natural to want to be liked, but we’ve got to remember that we can’t please everybody.

Some people are going to be upset, no matter what happens.

The best thing we can do is to think about who’s complaining, consider what it is they’re complaining about, and remember how this situation has gone in the past.

I’m not saying that we should never give a moment’s thought to complaints, as some of them may expose real shortcomings that we need to address. But we’ve got to remember that we can’t let one client’s negative opinion lead to an oversized reaction.

The greatest mistake you can make in life is to be continually fearing you will make one.

Elbert Hubbard

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