It’s Simple, Really

We all want to be better at what it is we do. So, how do we do that? What’s the secret to success? What is it going to take for us to make the move? It’s simple, really. We need to start surrounding ourselves with people who are better at what we do than we are. If we’re the best …

The First Time

Too many times we tell ourselves that we’ll get to it later. We throw together something quickly just to get it out the door, with the idea that we’ll make things right once we’ve got a bit more time. But we’re just kidding ourselves, aren’t we? We’re going to keep operating from that same jacked up program, using the same …

The Big Stuff

We’re taught to be afraid of the big one in our business. The lawsuit. The investigation by our licensing entity. Being hounded by our enemies, our competitors, or some local news organization with a camera in our face. We’re scared of those momentous, earth-shattering incidents, just like homeowners are afraid of being blasted by a life-changing, catastrophic event. In reality, …

Scarcity

You can’t protect an idea. If you’re worried about someone stealing your idea, stop worrying: it’s a complete waste. You think they won’t get that idea at some point? Ideas aren’t scarce: What’s scarce is doing the difficult work to bring the idea to life. Seth Godin paraphrased by Tom Morkes in Notes From Seth Godin’s Revolution Conference

A Lonely Place

Many of us strive to develop a reputation as “The Expert” in our field. Nothing wrong with that; it’s a proven strategy for building a successful business. There’s really only one drawback to this approach: you can’t scale the expert. This means that if you ever decide to have people work for your company doing the same thing that you …

A Revision

It’s tough for us to admit when we’re wrong. We think it’s not cool. We’re told it’s not powerful. We believe that it makes people less confident in our abilities. We fell like it diminishes us in the eyes of our customers. (Being honest about our limitations does none of these things, by the way.) Even if we’re deathly afraid …

Blessed is the Man

When we open our mouth, all too often, we don’t know when to close it back up again. Talking just to hear ourself talk, it used to be called. Sometimes we just don’t know when to shut up, and it happens a lot when we’re not 100% confident in what we’re saying. We figure if we just keep on bloviating, …

Your Own Technique

Looking for an easy way to make a client happy? Want the key to life-long business success? Need a technique to make your business stand out from the competition? Searching for your own personal, brand-building trick? It’s easy. Just listen to your clients. They’ll tell you exactly what you need to know. They are praised who please: they please who …

The Only Thing

One of the biggest concerns (especially for new small business owners) is how to stay competitive with their pricing. They think that if their prices are too out of line with what “everyone else” is charging, they’ll end up losing business to their cheaper competitors. Nothing could be further from the truth. Think about it. If price was the only …

Needed Courage

We all know that there are important areas in our life that need to change. If we’re honest with ourselves, we already know that the question is not whether we need to make those changes, but rather do we have the courage necessary to do so. The only thing standing between you and your goal is the bullshit story you …