Home inspectors know what things to look for, where to find them, and how to describe them in their inspection report. But the really successful home inspectors, the ones who care more about their clients’ wellbeing than they do about the fee they’re charging them, know a lot more than this. They know who their clients are. They know what …
It’s All Gray
People love simple. Good or bad. Up or down. New or old. Yes or no. Give it to me straight (which translated means “don’t tell me anything I don’t want to hear.”) Most of us don’t want gray, we only want black or white. But there is no black or white; it’s all gray. Nothing is ever 100% one way …
We’re Always Right
We like to think that we’re always right. If we didn’t we wouldn’t be putting our stuff out there. But nobody’s perfect (including us), which means that sometimes we’re wrong (even though we think we’re right.) So, what do we do about it? Often, being wrong about something has very minor consequences. We made a mistake, we did our best …
Just Wanting It
Starting out in business (or keeping a current business running) can be frustrating. It seems that no matter how hard we try, we’re just not getting traction. The wheels are spinning round and round but we don’t seem to be going anywhere. And we can’t figure out why. Maybe our goals are just too lofty and we need to readjust …
Putting the Wrong Foot in Your Mouth
Many small business owners start out on the wrong foot. They begin with the erroneous assumption that they will be able to sell to everyone and they market their business accordingly, trying to reach every single person they can. Even the largest retailer in the world, Walmart, cannot reach everyone. There are many people out there who have never even …
Language Barrier
When you work in a technical industry, like home inspection, there is a certain language, a certain vocabulary, that is used between practitioners, allowing them to be able to adequately explain things within that realm. So, if we’re conversing with someone else who also speaks the language (another home inspector, for example), things will easily proceed in a normal manner, …
The Real Inconvenient Truth
Quality is inconvenient. Exceeding expectations is inconvenient. Putting our best out there is inconvenient. Giving our client more value than they feel like they’re paying for is inconvenient. Doing more than we’re required to do so that we can be one of the best in our industry is inconvenient. It’s easy to be just another run of the mill business. …
Ye Shall Receive
Growing a small business is hard and typically involves putting our product out there and seeing what happens. Older people would have called it “running it up the flagpole to see who salutes.” Regardless of what we want to call it, we need feedback from others in order to get any better. Someone, a client, an associate, or maybe a …
Adjusting Expectations
We’d like to think that all customers are intelligent, using their keen powers of observation to weigh out the available options and choose the one that makes the most sense given their particular needs. We’d like to think that clients utilize all the available resources they have, comparing and contrasting the positive and negative attributes between competitive offerings to choose …
Show Your Work
Lots of businesses say that they’re the best in their field. It’s an easy claim to make, and very few consumers are smart enough to ask to see the evidence. Far too often, in today’s digital world, a post somewhere is all the proof that’s needed. That works great, if you’re looking to work with customers that aren’t smart enough …