Show the World That You’re a Star

Today we’re going to talk about marketing and it’s effect on our business. If we’re just starting out in the business world, trying to figure out marketing can be a daunting task. Even if we’ve already got an established brand, marketing can still cause us headaches and plenty of sleepless nights. It seems like everywhere we turn, there’s someone who’s …

What Are They Paying You For? Why More Information Is Better for Everyone.

Recently, I was doing some writing for a website, creating some FAQ’s about the home inspection process.  This particular FAQ was intended to explain to potential home buyers the importance of getting a copy of the Standards of Practice that their home inspector adheres to during their inspection process; that this document explains to them exactly what the home inspector …

Getting Your Slice of the Pie

There is an old axiom about making sure that as you go through life, you must work hard to get your fair share of the pie. Hard work is always valued, but I am not really sure where the pie reference originated. I have always been more of a cake and cookie guy, but that’s a topic for another day. …

Waiting Patiently

I write this post as I return from a week of vacation with my family.  As my daughter is in her early teen years, we enjoyed a few days at one of the well-known, large amusement parks in Orlando, Florida.  Ironically enough, they were preparing a new ride that will be opening later this year.  It looks like that the …

Expecting the Expected. How to set yourself up to avoid disappointing your clients

                         Everyone wants to be successful in every aspect of their lives: friendships, love life and business.  Unfortunately, we are notorious for not doing all the little things that can help us to achieve that much sought-after success. Arguably the most important, and often the most overlooked, aspect of success is setting proper expectations with the other people in …

Ride the Wave. Sailing to a successful business

                I hope that today’s post finds everyone doing well.  While I am writing this post, I am sitting in my local tire store, waiting for some new tires to be put on my home inspection vehicle.  The previous set of tires helped me to develop a profitable business, so I hope that this next set will prove to be …