It’s a fairly common problem for many people in business: pricing our products too low.
All too often, the problem lies with us.
It’s quite likely that we’re afraid to charge more for our services because, deep down, we’re afraid that our product is not worth the money.
If that’s the case, then there’s only one thing that we can do: we’ve got to deliver better value.
Clients only pay a higher price when they believe that what they’re buying is going to make the change in their lives that they’re looking for.
If we’re scared to charge a fair price for what we do, then maybe we aren’t being fair (to our customers) after all.
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