Human Nature

Why are advertisers so successful in getting us to buy things we probably don’t need?

It’s because they study human nature and know exactly how to touch our imagination. They know what we want and they figure out the best way to play off our desires.

Being a student of human nature and knowing how to read someone’s verbal and physical cues can go a long way toward our success.

The first commandment of business?

Know thy customer.

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