There are two kinds of business owners.

The first kind knows the rules, knows what they’re supposed to be doing, knows how to do it, and does it consistently, the same way every time.

The second kind of business owner has an extensive understanding of their industry, and uses that knowledge to increase the value they offer to their clients, creating adoring fans in the process.

Both types are important to have in a field, but only one of them is celebrated and treasured by their audience.

Would they miss you if you were gone?

Seth Godin

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