Telling a Story

The price we charge for our services is always a sticky subject; one fraught with tension, anguish, and stress. We worry that if our prices are too high, we won’t get any customers, and if we’re too low, we’re leaving money on the table (and undervaluing our product).

What we charge for our services, our price, is a story. A narrative. A tale that we weave to reassure others (and ourselves) of the value of our offerings. Cobble together a better narrative and we’re able to charge someone a higher price for participating in our story.

Price is a story, but let’s not forget that it’s also the key to staying in business.

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