In a world where there’s so many choices, how do we get people to choose us?
In seconds, and only a few clicks away, they’ve got dozens (hundreds?) of competitors to choose from, often at a cheaper price than us.
How can we compete with that?
We can’t.
So why try?
In his book Meatball Sundae, author Seth Godin tells us that “In a world of choice, no one picks something that is good enough.”
So why should we try to compete with everyone else, all those competitors that are just good enough?
If we want to be the one that customers choose, we’ve got to give them a reason to make that decision.
Because no one important ever picks something that’s just good enough.
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