Mailing It In

All too often, we say that “it’s our job.”

If it’s a job, the customer gets what they get. We expect the underpaid, overworked fast-food server to mail it in. It is what it is.

But, if we’re a small business owner, it’s not just “our job.” (Or at least it shouldn’t be.)

It should be “our profession,” and that statement implies that we’re a professional.

And if we’re professional, our clients should expect that we’re going to do a bit more than just mail it in.

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