Change is scary; there’s no doubt about it.
We’re often afraid of changing the way we do things, especially in our business.
We think that we’ll cause an uproar; that everyone will be enraged and that we’ll cause a big stink.
The reality is that it’s quite likely that most people won’t even notice.
Most of us are so involved with our own lives and the voices in our head that we’re unlikely to notice yours.
So, as long as we’re trying to do something beneficial, that’s not simply an out and out money grab, the odds are that most of our clients aren’t even going to say a word.
They’re already too busy arguing with themselves to argue with us.
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