“So, what is it that you do?”
It’s a question that we get asked. A lot.
And not just when we meet someone new. It’s a question that potential clients ask all the time. They may not use those exact words, or any words for that matter, but it’s the number one question in their mind.
And the better we answer it…
The sooner we answer it…
The more simply we answer it…
Determines whether or not we earn their business.
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