Worth Our While

Being in business can often prove frustrating.

The people we’re working with often don’t know what we know (if they did, what would they need us for), and to make things even worse, even though they don’t know what we know, many of them don’t even care what we know.

We could try to educate them, but really, what good would that do?

So, the real question is: “Why would we want someone like that as a customer?”

When we’re focused on something more than making as much money as we can with as little effort as possible, we can do something worthwhile.

And that means we get to choose worthwhile clients as well.

And the best clients often make it worth our while.

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