It’s hard to be different.
When everyone else is doing the minimum, and you’re shooting for the stars, it’s easy to feel like a fool.
People are going to call you out.
Your competitors are going to laugh.
Many potential clients are going to pass you by.
Everyone will let you know that you’re not doing it like everyone else.
And that’s the whole point, isn’t it?
Be yourself; everyone else is already taken.
Oscar Wilde
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