Wham, Bam, Thank You Ma’am

The easy sales aren’t always the important ones.

Seth Godin

Most new business owners work the same way. They go into an area (or an office, or a channel, or an audience) and they try to hustle as many quick sales as possible. Grab as much low-hanging fruit as they can carry, and quickly move on to the next area. Over and over again, they follow the same well-worn script.

Run in, grab what you can, and get out.

That’s fine, as long as you’re not planning on sticking around for the long term.

But what if you’ve decided that your new business is going to be your career, and not just some fly by night sort of thing?

If that’s the case, we’ve got to do more than wham, bam, thank you ma’am.

We’ve got to take our time to get to know our audience. We’ve got to put in the hard work of developing those relationships. We’ve got to move past the superficial transaction and really give a damn about the people we’re trying to serve.

The easy ones are nice, but the sales that come from being trusted are the ones we can build a business on.


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