Wet

Everything is wonderful when our business starts to hit its stride.

We’re the latest thing on the block!

We’re new, we’re hot, and we’re in vogue!

Everybody wants a piece of us!

But eventually, someone else comes along and they’re the new, hot commodity.

Good businesses find a way to stay relevant after the “newness” wears off.

All the others are left complaining about the new guys that are still wet behind the ears…


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