Try as we might, sometimes it just doesn’t work.
We spend time learning as much as we can about our profession. We attend classes. We listen to podcasts. We watch videos, webinars, and TED talks. We read everything we can get our hands on. We spend our down time Googling what our competitors are doing, looking for new and effective ways to make our business run more efficiently. We try our best to stay ahead of the curve and offer the best product possible. We do a thorough inspection and write a descriptive report with easy to read instructions for our clients to follow.
And sometimes it still isn’t enough. No matter what we do, what we say, or how we say it, our clients still don’t hear what we’re trying to tell them.
It’s rigged up.
It’s been patched with Gorilla Glue and duct tape.
It’s older than both of us put together.
It’s not working.
You need to have something done about this before you buy this house.
And still, nothing. In one ear and out the other. It’s almost as if we were never even there.
It’s like the old saying goes: “You can lead a horse to water but you can’t make ’em drink.”
At this point, the only thing we can do is to make sure we put a picture of the water in the inspection report, with a big red arrow pointing to it and a caption that says “Here’s the water!”
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