Wasted Time

Marketing our business can be a rough proposition.

Throw in the fact that home inspectors are generally marketing to two different audiences, and you’ve got a recipe for disaster.

Well, maybe not disaster, but at least a big headache. Or maybe a pain in the backside.

We’re trying to get the attention of the gatekeeper (the real estate agent) while at the same time convincing home buyers to utilize our services.

We’ve got to remember that different audiences have different wants and needs. What’s important to one may not even move the needle for the other.

We need to tailor our messages to the specific audiences we’re trying to reach. Take some time to speak directly to each person, and not try to blast everyone with the same lame message.

The last thing we want to do is waste time, ours or theirs.


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