Customer reviews are everywhere today. Good ones, bad ones, and every one in between. Business owners work their butts off trying to garner more reviews.

So, why shouldn’t we benefit from our competition’s hard work?

Take some time to read your competitors’ reviews: good, bad, and ugly. We can quickly figure out what’s working and not working for them. We can learn what customers do and don’t care about. And with a little research, we can use them to understand where our client base’s pain points lie, using this valuable information to mould our product into something that can solve their problems.

It’s like having a free window into the minds of our future clients. All without having to spend a nickel on market research!

Thanks, competitors! Keep up the good (and bad and ugly) work!

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